IMAX Responds to Rajamouli on India Expansion
IMAX Responds to S.S. Rajamouli Request on India Expansion
IMAX has responded to filmmaker S.S. Rajamouli’s request regarding the expansion of IMAX theatres in India, indicating its readiness to grow further in the country. The development comes amid continued discussions about enhancing large-format cinema infrastructure, with Hyderabad still awaiting further progress on the front.
The response highlights IMAX’s broader plans in India, which has emerged as a key market for the company in recent years.
IMAX Growth and Market Presence in India
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Giovanni Dolci of IMAX stated that the company works closely with exhibitors worldwide, and India remains an important part of its global expansion strategy. He noted that IMAX has increased its footprint in India by nearly 60 percent since 2020, reflecting growing demand for large-format cinema experiences.
Dolci had earlier indicated that India has the potential to support at least 150 IMAX screens. The country currently stands as IMAX’s seventh-largest market globally, underlining its strategic importance in the company’s long-term plans.
Hyderabad Awaiting IMAX Expansion
Despite the company’s readiness and expanding presence in India, Hyderabad is still awaiting further development regarding the installation of additional IMAX screens. The city has remained a key focus in discussions surrounding the expansion of premium cinema infrastructure.
The issue has drawn attention following Rajamouli’s earlier call for strengthening IMAX presence in India, particularly in cities with strong film-viewing audiences.
Industry Context and Future Outlook
India’s cinema exhibition sector has been undergoing a steady transformation, with increasing demand for premium and immersive viewing formats. IMAX’s expansion plans reflect broader trends in the film industry, where technological upgrades and audience experience remain key priorities.
As IMAX continues its engagement with exhibitors and partners in India, further developments are expected regarding expansion plans and infrastructure growth across major cities.
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