A reported offer from streaming platform Netflix for the wedding footage rights of actors Vijay Deverakonda and Rashmika Mandanna has generated widespread discussion. The proposed deal, valued at ₹60 crore, was linked to exclusive rights to film and stream their wedding celebrations.
The development has drawn attention across the film industry and among audiences, especially as streaming platforms increasingly seek exclusive celebrity content. However, the reported response from Vijay Deverakonda indicates a clear decision to keep personal moments away from commercial release.
Decision to Keep Personal Moments Private
Reports indicate that Vijay Deverakonda declined the ₹60 crore offer, stating that wedding memories hold personal value and should remain private. The decision reflects a preference to separate personal life from commercial exposure, despite the growing trend of high-profile celebrity wedding documentaries.
The actors have not issued any official public statement regarding the reported offer or their wedding plans. The discussion around the proposal continues primarily within industry and entertainment circles.
Growing Trend of Streaming Wedding Rights
The reported offer has also brought renewed focus on the increasing involvement of digital streaming platforms in celebrity events. In recent years, platforms have shown interest in acquiring exclusive rights to weddings and personal milestones of prominent film personalities.
Earlier, Netflix had secured the wedding footage rights of actor Nayanthara for ₹25 crore, marking one of the earliest major deals of this kind in the Indian film industry. The trend has since expanded, with streaming platforms exploring similar opportunities involving well-known personalities.
Industry and Audience Reactions
The reported refusal by Vijay Deverakonda has sparked conversations about privacy and celebrity branding. While some see exclusive streaming deals as a new content avenue, others view personal ceremonies as private events beyond commercial reach.
The matter continues to remain within the realm of reported developments, with no formal confirmation from the actors or the streaming platform. Public interest remains high as discussions around celebrity privacy and digital content rights evolve.
More context related to wedding preparations involving film personalities can be found in this earlier report.
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