The Union government has introduced new regulations governing the publication of artificial intelligence-generated content on digital platforms in India. The move focuses on improving transparency and addressing concerns linked to misinformation in the online ecosystem.
Under the new rules, social media platforms will be required to clearly label content that has been generated using artificial intelligence tools. The measure aims to ensure that users are able to distinguish between human-created and AI-generated material.
Mandatory Disclosure of AI Usage by Users
The guidelines require users to declare when artificial intelligence has been used to create or modify content before publishing it online. Platforms, in turn, will be responsible for verifying such declarations to ensure compliance with the regulations.
The requirement is intended to introduce accountability in the use of AI tools and reduce the spread of misleading or manipulated information.
Focus on Preventing Misinformation
The government stated that AI-generated content cannot be published without proper labeling under the new framework. The policy seeks to strengthen safeguards against misinformation and promote responsible use of emerging technologies on digital platforms.
The new regulations place clear obligations on both users and social media companies, marking a regulatory step in managing AI-driven content in India’s digital space.
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